By Sacha Delfosse

Vok has developed several new ready-to-serve cocktails that will be available in two serving formats and marketed under the Vok Cocktails brand name.

The company said the launch was in response to the growth in cocktail knowledge amongst consumers.

The two litre soft pack range will offer consumers three classic cocktails variants: Cosmopolitan, Lime Mojito and Pina Colada.

The 700ml bottle range will provide a choice of five cocktail mixes: Lychee Martini, Sex on the Beach, Cuban Sunrise, Spring Punch and Strawberry Daiquiri.

“The launch of Vok Cocktails means that consumers can enjoy great tasting cocktails that they’re used to purchasing in a bar without the effort,” Vok brand manager, Kelly Magor, said.

“The launch of Vok Cocktails is a significant step forward for the brand in becoming more relevant to today’s cocktail drinkers.

"We will continue to work closely with our target market to develop new and exciting cocktail flavours to add to the range.”

The RTD roll-out will be supported by a nationwide consumer campaign planned for the summer period (2011 / 2012), with POS material such as corflutes, electrostats, posters and shelf strips available for the trade.

Both formats will have an RRP of $23.50 per soft pack or bottle.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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