With demand for convenient RTD serves on the rise, Vok Liquers has released three new Cocktails by Vok RTD flavours inspired by classic cocktails.

The range focuses on summer-ready flavours, with Pina Colada, Sex on the Beach, and Raspberry Ripple.

“With the hotter months ahead and Australia’s insatiable demand for convenient drink choices, we want to be a leader within the RTD space, just as we are in liqueurs,” said Michael Newbold, Vok Senior Brand Manager.

The lightly sparkling Pina Colada blends flavours of coconut and pineapple with Australian rum, and the Sex on the Beach combines Australian vodka with peach liqueur and orange and cranberry juices. Finally, taking inspiration from the popular ice cream combination, the Raspberry Ripple pairs the sweetness of vanilla with tart raspberry.

“One of the most magical things about cocktails is how easily we can associate our favourite drinks with a particular moment, place or time in our lives. There’s a personality that comes with any cocktail experience, these new flavours are all about vibrant expressions and embracing the kitsch,” Newbold described.

The 250ml cans are slim for easy portability and are available in a four pack or a 24-can carton. At only four per cent ABV, the Cocktails by Vok range is approachable while still delivering on flavour.

“At the end of the day, we wanted to offer drinkers fun, full-flavoured and sessionable options at a great price, making them perfect for enjoying everywhere from backyard barbies, beer gardens, picnics and house parties with mates,” Newbold concluded.

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