By Annette Shailer

Racing and Wagering Western Australia (RWWA) is to modernise 80 TAB agencies and 150 TABs in pubs and clubs throughout Western Australia.

Melbourne based Red Design Group (RED) won the tender to create a new design concept for the Western Australian TABs.

RED managing principal, Roy Tavenor, said that recent trends such as an increase in on-line betting, sports betting and a growing female market have led to the new design.

“Our aim is to introduce a modern, more exciting design that will attract a younger market without alienating TAB’s older customers,” Tavenor said.

“We expect the new stores to feature more technology such as LCD and plasma flatscreens, information kiosks and self-betting terminals, as well as being more attractive to females.”


The Shout Team

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