By Deborah Jackson, editor National Liquor News
Warburn Estate has announced the launch of Sweet Lips Infusions, a range of wine infused with natural flavours.
Sweet Lips Infusions are a lower alcohol drink with an eight per cent ABV and are targeted towards women, retailing for $6.99.
The range includes three infusions – Hibiscus Pomegranate and Lime; Orange Blossom and Nutmeg; and Mango Ginger and Lemongrass.
The flavour blends are extracted from natural plants and fruits, with no artificial colours or flavours used in the infusion process.
Francis Fusca, executive director sales and marketing at Warburn Estate, said: "In keeping with a global shift towards lower alcohol, lighter styles of wine and alcohol, we realised it was time to add a wine infusion to our portfolio and be at the forefront of this direction.
"It's exciting to be working in a brand new category that gives the consumer choice as to how they choose to consume it.
"It's perfect as is, with its light bubble, layered flavours and a hint of sweetness – or on really hot days pour over ice, add a twist of lime or a chosen fruit. It's exciting to release a product that's appealing to many and not necessarily the purist wine consumer – the timing couldn't be better with summer ahead of us," he said.