By Amy Looker, editor – National Liquor News

Warburn Estate has released a brand new range to the market, which it says blends heritage, modernity and family ties.

Named for the winery itself, the new Warburn Estate range takes its cues from the Warburn tradition of over-delivering on wine quality, and packaging that hits the mark with wine consumers and trade alike.

“When we developed this brand it was designed specifically to be simple, memorable and appealing to a broad range and age of wine consumers,” said Francis Fusca, executive director of sales and marketing for Warburn Estate.

“The look and feel is well above its price point, the visual impact of carton and label alike is all about attraction and recall, both on shelf and with floor displays.”

The new range features eight SKUs, including reds wines from Padthaway and Langhorne Creek and white wines including a Cowra Chardonnay and the increasingly popular low-alcohol Moscato.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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