By James Wells at ProWein in Dusseldorf

Michael Hope from Hope Estate in the Hunter Valley has warned other Australian wine producers in this video exclusive to that they need to work together on the world stage as other countries like South Africa and Portugal are marketing very aggressively.

Speaking on his importer’s stand at the ProWein exhibition in Dusseldorf, Hope said the Australian presence needed to be less fractured and more organised if it was going to fend off aggressive marketing investments and promotional campaigns from countries such as South Africa and Portugal.

Click on the below video to hear more from Hope Estate’s Michael Hope…


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The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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