Wine Communicators of Australia have announced the appointment of Andrew Stark as its new Executive Officer.
Stark brings strong industry experience and knowledge to the role, having held senior marketing and operations positions at Accolade Wines. Last year he established his own consultancy business, Stark Advisory, with a focus on brand strategy and business development.
Speaking about his appointment, Stark said: “I am genuinely excited to be joining WCA and to help build on the many successes it has had over the last few years. As the wine industry embraces new channels and technology platforms, WCA has a central role to play in helping brands to tell their stories effectively and connect with as many consumers as they can.”
WCA Chair, Marni Cook welcomed Stark to the team, saying “We are absolutely delighted to welcome Andrew to the role and feel very confident that with the skills and experience he brings, that Wine Communicators of Australia will grow and cement its place as the preeminent professional association for those in the business of wine. Andrew will bring new thinking to WCA at a time that is so very challenging for the wine industry, and as such, our industry and WCA are very lucky to have him at the helm.”
Stark commenced the role this week and will be supported by Prue Kline who will also continue in the role of Marketing Coordinator.