By Andy Young
Wine Communicators Australia (WCA) has announced the appointment of a new Executive Officer as the organisation continues to build its relevance as the 'go to' resource for its members.
Lynda Schenk (pictured), who has over two decades' experience in marketing and sales in the wine industry has come into the role. The WCA said that Schenk has "a demonstrated track record of developing and executing strategic initiatives, leading and managing teams and working with a diverse range of people".
WCA Chairman Angus Barnes welcomed Schenk to the organisation and also thanked former Executive Officer Nick Carne for his work with the WCA.
Barnes said: “2015 was a significant year for growth for our membership based and we look forward to continuing that success. We are pleased to have found such a well-qualified executive to fulfil this pivotal role for the next phase of WCA.”
Schenk added that she “is delighted to be working with the amazing team of volunteers at WCA and to lead the ship in growing the value proposition to our members".
Schenk’s appointment came after Carne resigned following 18 months as Executive Officer, the WCA said that during his tenure as EO, “Carne oversaw a renewed focus on membership benefits as well as working with the board to redefine the WCA strategy”.
The WCA added: “We hope that Nick will remain involved in the WCA as a consultant and advisor, and we wish him all the best for the future.”