Westward Whiskey has announced a new distributor partnership in Australia with Iconic Beverages.

The new partnership is aimed to help the whiskey producer grow its presence in the Australian market from 2024 onwards. The Oregon-based distillery is highly rated, winning multiple awards including Double Gold or Gold medals for all its flagship whiskeys from the San Francisco World Spirits Competition and ranking as the fifth best whiskey in the world from Whisky Advocate (2022).

Westward Whiskey first launched in Australia in 2019, and demand for the brand has increased exponentially, due in large part to the strong New World Single Malt and American Whiskey market domestically. The flagship portfolio of spirits has amassed strong sales in Australia. The brand has also caught the attention of whiskey aficionados by offering unique whiskeys to the Australian market The Whisky Club Australia.

 “At Westward Whiskey, today we begin a new chapter in what has been an exciting and compelling Australian growth story. We are honoured to be in the company of dynamic and innovative luxury brands and are confident our strategic partnership with ICONIC Beverages will unlock growth and introduce our innovative whiskeys to new and discerning whiskey drinkers,”  stated Thomas Mooney, Westward Whiskey’s founder and CEO.

Dean Terranova, founder and managing director of Iconic Beverages, said Westward Whiskey was the perfect complement to its spirits portfolio which includes Tito’s Handmade Vodka, Bardstown Bourbon Company and Whistle Pig Whiskey.

“We’ve admired the Westward Whiskey story and its products for some time and could not be more excited to add the brand to our exceptional spirits portfolio. A true pinnacle of American Whiskey, Westward’s success to date in Australia is testament to its high-quality offering, and we can’t wait to continue its growth in the market.”

The Westward portfolio of whiskeys includes flagship products Westward Whiskey Original, Westward Whiskey Pinot Noir Cask, Westward Whiskey Stout Cask and Westward Whiskey Cask Strength. Exclusive to Australia is Westward Whiskey Rum Cask, finished in Magdalena Rum casks offering tropical and fruity notes to complement Westward Whiskey’s signature bold, robust flavors.

Vanessa Cavasinni

Vanessa Cavasinni is the managing editor of Australian Hotelier and Club Management, trade publications for the pub and club sectors respectively. Vanessa has been at the helm of Australian Hotelier since...

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