By Amy Looker

The Winemakers’ Federation of Australia (WFA) will hold its Wine Industry Outlook Conference at the Melbourne Convention and Exhibition Centre over October 19-20.

The event hopes to combine a traditional conference program with a series of practical workshop sessions designed to help guide the industry’s transition towards new structures and business thinking.

Delegates can also expect a specific session on fine wine, a shift in focus towards domestic markets and an emphasis across the two days on positive change strategies.

“We see this as an extension of the discussions, research and planning the industry has been engaged with over the past 12 months,” said WFA’s chief executive, Stephen Strachan. “It’s about confronting new realities and understanding the practical next steps.”

Speakers will include international experts from Rabobank in Hong Kong and the UK-based Wine Intelligence, president of the US Wine Market Council, John Gillespie, and leading business development and marketing consultants Gary Bertwistle and Graeme Chipp.

“This is arguably the most important conference we have ever held and I encourage anyone who cares about the industry to participate,” said Strachan.

Click here to download the conference program. Registrations will open later this month.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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