By Ian Neubauer
Wild Turkey has launched a new interactive website featuring a detailed online poker tutorial.
The new site, www.wildturkeybourbon.com.au, is part of a global digital upgrade that began in the US and was created with the aid of 2005 World Series of Poker Champion and Wild Turkey ambassador, Joe Hachem.
The site’s poker section offers downloadable tutorials geared toward players of all levels, including information on odds, terminology, hand ranking and a master class with top-notch tips.
The site will also feature on online store that will go live in mid-April and provide a secure portal for the purchase of Wild Turkey products. The store will be sophisticated enough to recognise high frequency users and offer them special merchandise deals as well as individual promotions.
“With the abundance of new features, the Wild Turkey website has reached another level and is now one of the leading websites in online consumer engagement,” the company said in a statement.