Wild Turkey has launched a ‘Virtual Escape to Kentucky’ in the Australian market, described as a guided tasting of Wild Turkey whiskeys powered by Amazon Alexa and Google Home and voiced by the Russell family.
Almost 2.5 million people have visited Kentucky’s Bourbon Trail in the last five years, but with international travel off the cards for the foreseeable future, the experience is designed as a way for Australian bourbon lovers to learn more about the heritage of one of state’s most iconic distilleries from the comfort of their own home.
Master distillers Jimmy and Eddie Russell, a father and son duo with more than 107 years of distilling experience between them, guide the experience — which focuses on four of the key whiskies in the Wild Turkey portfolio: Wild Turkey 101, Longbranch, Rare Breed and Kentucky Spirit.
To trigger the Wild Turkey Guided Tasting Experience, Google users simply say “Hey Google, talk to Wild Turkey Tasting”, and for Alexa, “Alexa, enable Wild Turkey Tasting”.
“As travel is restricted for many, this is a one-of-a-kind experience that takes listeners on an educational journey of American Whiskey while speaking to a new audience of tech-savvy consumers,” said Paolo Marinoni, Marketing Director for Campari Australia.
“Coupling the knowledge of our renowned Master Distillers with the Amazon Alexa and Google Home systems is an exciting way to engage consumers, driving further awareness and understanding of the Wild Turkey brand and all that it has to offer.”
The virtual tasting also includes a special message from Wild Turkey’s famous Creative Director, Matthew McConaughey.