By Amy Looker

Wild Turkey’s biggest ever promotion is now in full swing, following the launch of the ‘Win the Ultimate Trip to Las Vegas’ competition at the beginning of this month.

No expense has been spared to make this the trip of a lifetime for one lucky consumer and four of their best mates, as they get whisked off to Sin City for a week-long extravaganza valued at $40,000.

Supported by a media campaign worth half a million dollars, the Las Vegas competition will be promoted on all marked Wild Turkey products including the four-pack bottle or can, 10-pack can and 700ml bottle.

Wild Turkey fans will be directed to an online entry form and asked to describe their “Ultimate trip to Vegas and why?”

The competition will be coupled with exclusive gift-with-purchase incentives including barrel stubby holders, coasters, hipflasks, and ‘Win in Store’ incentives including coolers and poker sets.

The grand prize includes four return airfares to Los Angeles, beginning with two night’s accommodation at the Mondrian Hotel in LA and an exclusive VIP tour of Hollywood, followed by a private booth and bottle service at the well-known Sky Bar. Next, it’s on to Las Vegas for four nights at the famous Hard Rock Hotel.

The high-rolling winners will then embark on a dune buggy adventure through the Nevada Desert, a night time helicopter tour of the city, and private poker session at the Hard Rock Hotel, finishing up at Body English Nightclub with their favourite bottle of Wild Turkey.

In addition, the winners will also be given $2000 in cash to spend during the trip.

According to Wild Turkey brand manager, Julien Marteau: “We continually look for ways to engage the consumer and offer something genuine and exciting. This new promotion, backed by an extensive media campaign, will be Wild Turkey’s largest promotion to date and is guaranteed to drive heavy sales.”

The ‘Win the Ultimate Trip to Las Vegas’ competition runs until the end of this year.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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