By Amy Looker, editor National Liquor News
Wild Turkey is giving consumers the chance to win the ultimate bourbon experience in a promotion that aims to lure value or mainstream bourbon drinkers to trial the brand.
Running until March 31, four Wild Turkey consumers aged 21 and over will be given the chance to win a trip to Kentucky where they will be immersed in all things bourbon, including the opportunity to bottle their own exclusive single bottle batch of Wild Turkey with the help of master distiller, Eddie Russell (pictured below).
The winners and their guests will also take in a behind the scenes tour of the Wild Turkey distillery, a day as a VIP at the world-famous Kentucky Derby, a visit to the Louisville Slugger Museum and a tour of the Kentucky Cooperage to see how Wild Turkey’s signature barrels are made.
Wild Turkey’s marketing director, Nicole Stanners, said the prize offered a once in a lifetime experience for Australian bourbon drinkers.
“Wild Turkey Bourbon is one of the leading premium bourbons in Australia. Its heritage, quality and authentic credentials are unquestionable and this campaign, and the amazing prize will further cement its premium position in the minds of the trade and consumers alike,” Stanners said.
“The promotion is an integrated campaign including YouTube pre-rolls and Facebook. For our customers, it provides exciting in-store theatre and the opportunity to trade up consumers from value or mainstream bourbon brands to the premium Wild Turkey bourbon.”
To enter, consumers need to spend $20 or more in one transaction on any Wild Turkey or American Honey product and submit their details via a dedicated SMS number or complete the entry form on the Wild Turkey Australian website.
Supported in-store by A3 posters, fridge decals, bombursts, wobblers and necktags, the prize is open to one winner and a guest from NSW/ACT, QLD, VIC/TAS, and WA/SA/NT, and includes return flights to Kentucky, twin share accommodation, transfers and $1000 spending money.
Prize winners must be available to travel from 30 April to 8 May 2014 inclusive. Further details available here.