De Kuyper, the internationally renowned producer of leading cocktail liqueurs is changing its distribution arrangements in Australia from 1 July 2022, moving from Bacardi-Martini Australia, to William Grant & Sons.
De Kuyper was named Liqueur Producer of the Year by ISC, in 2021 for the third year in a row and the company is looking to build on its ‘Own the Cocktail’ experiences with William Grant & Sons in the UK and grow that successful cooperation in Australia.
Mark de Witte, CEO of De Kuyper, said: “We are convinced that William Grant & Sons is the perfect partner to pursue our vision to ‘Own the Cocktail’ in the important Australian market. We are looking forward to accelerating the growth of our premium brands together with this outstanding premium spirits house.
“I also want to take the opportunity to thank Bacardi-Martini Australia for a long and very successful partnership, which has spanned almost 25 years. We highly value their prosperous efforts to build our portfolio over this long period of time.”
Colin Rochester, MD of William Grant & Sons ANZ, added: “De Kuyper’s premium portfolio is a fantastic addition to our existing business and brands. We are very proud of our brand building capacity and looking forward to helping De Kuyper to further premiumise their spirit brands and cocktail offerings in Australia. Jointly we can focus more on owning the cocktail.”
De Kuyper, Bacardi-Martini Australia and William Grant & Sons are currently working on a successful and seamless transition.