Monkey Shoulder has launched a new competition, which is encouraging Australians to celebrate their small daily wins, with a lifetime supply of Monkey Shoulder on offer for the winner.

The competition is asking Australians to share their small wins that would otherwise go unrecognised or unrewarded. After the horror 12 months we have all had, #MonkeyShoulderSmallWins wants people to celebrate every small success from remembering to take the bins out, to getting a match on Tinder and everything in between.

Beau Ryan, Monkey Shoulder ‘Small Wins’ Ambassador said: “I couldn’t have asked for a campaign that better reflects me. I celebrate small wins every day – like not burning dinner, not eating all my kids’ lunchbox snacks and putting clothes on to take out the bins – I know, huge.

“The competition encourages Aussies to stop feeling guilty about not accomplishing the bigger things in life and start enjoying those small moments, rewarding themselves for getting by with Monkey Shoulder, because they sorta earned it.”

Mike Lowe, Monkey Shoulder Brand Manager added: “At Monkey Shoulder, we love to break the rules and challenge the preconceptions of whisky. We make whisky more fun and playful. We thought we’d truly Monkey-fy the idea of ‘winning’, giving Aussies the chance to celebrate their daily small wins with a lifetime supply of whisky.”

The competition is up-and-running until Wednesday, 5 May, with entrants simply needing to highlight what their #MonkeySmallWin is and why it makes them Australia’s biggest small winner. Entry, including images, is via the #MonkeyShoulderSmallWins website.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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