Wine Australia has appointed a new General Manager of Marketing, with Paul Turale joining from food packaging business Detmold Group and starting in the new role on 30 May 2022.

Turale brings more than 20 years of wine sector experience with him to Wine Australia, having held leadership positions at companies including Casella Family Brands/Peter Lehmann Wines; Orlando Wines/Jacob’s Creek and Pernod Ricard.

Wine Australia CEO Dr Martin Cole said: “I am pleased to welcome Paul to Wine Australia. Through the competitive recruitment process, Paul stood out thanks to his extensive experience across the Australian grape and wine sector, his commercially minded approach and demonstrated ability to think strategically and collaboratively while delivering results.

“He joins Wine Australia at a critical time as we help to support the sector through significant challenges to the global operating environment. Paul will be responsible for the strategic leadership of Wine Australia’s marketing team, working closely with the entire Australian grape and wine sector to drive market development, open new markets and increase the demand and premium paid for all Australian wine.

“His innovative, collaborative and customer-focused approach will be instrumental in shaping the strategic leadership and management of Wine Australia’s marketing activities, particularly as we focus on driving growth opportunities for our grapegrowers, wine producers and exporters in a rapidly changing operating environment.

“I would also like to thank Brooke Beales for her efforts as Acting General Manager of Marketing since December. She has done an outstanding job leading our marketing team and driving global activities amid unprecedented global trade conditions,” Dr Cole said. 

Turale added: “I am delighted to join Wine Australia and return to the sector that I know and love.

“This role has a strong customer focus and provides an exceptional opportunity to work and engage with a wide range of stakeholders on behalf of the sector.

“At a time when the sector is facing a number of different challenges and opportunities, I am keen to build on the platform already in place to drive a range of activities that will deliver benefit to the entire sector and I’m excited to lead the global marketing team.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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