By Deborah Jackson, editor National Liquor News
Increasing the demand and premium paid for Australian wine and increasing its competitiveness in the global market are the two priorities that underpin Wine Australia’s five year Strategic Plan 2015-2020, released today.
Over the next five years, Wine Australia will annually invest around $35 million in research and development, building markets, disseminating knowledge, encouraging adoption and ensuring compliance.
Brian Walsh, chair of Wine Australia, said investments will be guided by the strategic research priorities of the Australian grape and wine community and the Australian Government.
“This five year Strategic Plan was developed after extensive consultation with grape growers, winemakers and the broader Australian grape and wine community about their priorities. I would like to thank everyone for their thoughtful contributions.”
The Annual Operational Plan 2015-16, has also been released today and is available on the Wine Australia website.
Walsh added: “In response to feedback from the wider grape and wine community, from 1 July, the majority of our activities will be conducted under the name Wine Australia, our long established brand used for our market development activities.”
For those who participated in the consultation process and wish to understand how their contributions helped to shape the final Strategic Plan, how feedback was incorporated is outlined in the Strategic Plan 2015-2020 Feedback Summary.
The Strategic Plan, Strategic Plan Feedback Summary and the Annual Operational Plan can be viewed at www.wineaustralia.com.
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