By Andy Young

Wine Australia's biggest annual activity has taken place recently, with its fifth annual China Roadshow.

The China Roadshow, which took place last month, visited Xi'an, Dalian, Nanjing and Guangzhou and showed influential wine trade and media more than 300 wines from more than 20 regions.

Wine Australia regional manager Willa Yang said the China Roadshow was critical in supporting Australian wine in China.

"The Roadshow brings Australian wineries together with the decision makers in the Chinese trade so that we can create more opportunities for Australian wines and open more local markets in China.

"More than half of our exhibitors have uncovered promising business opportunities or have already confirmed sales as a result of participating in the Roadshow. It was also wonderful to have Mr Halliday present a masterclass this year. He's recently launched a Chinese language version of his book Top 100 Australian Wineries and he's well respected here in China," she said.

In each city, the day started with a buyer's tasting that gave participating brands the opportunity to meet key wine buyers and generate business leads. This was followed by an introductory tasting class and grand tasting.

The Shout Team

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