By Andrew Starke

Australian Wine and Brandy Corporation (AWBC) general manager – market development, Paul Henry, has resigned and will leave the wine industry body in December after seven years of service.

In making the announcement, AWBC CEO Andrew Cheesman said Henry had made a significant contribution to the development and implementation of key industry strategies.

“Paul has decided to explore broader opportunities and personal development outside the organization,” he said, noting that a strong and capable team had been assembled during Henry’s tenure.

“The Australian Wine and Brandy Corporation will commence a search for a Director – Marketing. The successful candidate will be charged with working closely with our wine community and its allied agencies to deliver renewed programs and activities that meet the fast moving agenda of the whole category.”

The AWBC also plans to take the opportunity to broaden a number of existing roles, offering development and career opportunities to people in its teams.

“AWBC are building a commercially aware and customer focused culture where industry needs are at the very centre of our business,” said Cheesman.

“We are embracing change which includes introducing new people, new ideas and a different approach into our business.”

Paul, who will leave the organisation on December 10, will continue to consult to AWBC around the execution of some fine wine marketing activities.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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