By Amy Looker, editor National Liquor News

The Wine Communicators of Australia (WCA) has named a US-based digital media expert as the next presenter for its Annual Lecture Series.

Co-founder and chief strategy officer of VinTank, Paul Mabray, will hit Australian shores in late March to host the 2014 WCA lecture series in Sydney, Melbourne, Adelaide and Perth, focusing on digital intelligence and how social media can drive wine business growth.

Mabray, who is based in California, is one of the world's foremost digital media experts and has revolutionised the way the wine, food, and restaurant industries communicate with its customers.

His company, VinTank, has more than 4000 wine brands using its social media monitoring platform and reporting system, tracking more than one million online wine conversations per day.

WCA chair, Angie Bradbury, said that Mabray brings vital knowledge of both the global wine industry and digital expertise to this year’s lecture series. 

"Mabray is a leading entrepreneur and visionary in using digital technology to drive business growth," Bradbury said.

"There's no denying the way we communicate and market to our customers continues to evolve, fast – and for the wine industry to adapt, it needs to understand and better utilise the new technology."

Webinar registrations closing

Today is also the last day to register for tomorrow’s WCA webinar, ‘For Content’s Sake: How to make it and mean it’.

The webinar kicks off at 1pm (EST) on Tuesday afternoon, with Bradbury, Mabray and WCA Digital Communicator of the Year, Jane Thomson, sharing their on the current digital landscape, tips for creating content, and information on measurement and analytic tools.

For more information on the 2014 WCA Annual Lecture Series and tomorrow’s webinar, click here

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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