Wine Australia is now accepting applications from wine businesses exporting to China, Hong Kong, Macau and the United States as part of its Wine Export Grants program.

Businesses can apply for up to $25,000 in Australian Government funding to support specific export promotional activities. The program is part of the Government’s $50 million Export and Regional Wine Support Package, which aims to drive demand for wine exports and showcase Australia’s wine tourism to the world.

Administered by Wine Australia, the grant program has $1m in funding for eligible small and medium wine businesses to claim up to 50 per cent reimbursement for specific export promotion expenses incurred on or after 1 January 2018.

“Applications will be on a first-come first-served basis, so I strongly encourage wine businesses to review the guidelines and prepare their applications’, Wine Australia Chief Executive Officer Andreas Clark said.

“These grants focus on China and the USA as they have been identified as the markets with the most growth potential.

“Eligible claims include reimbursement of travel expenses for a single promotional visit to these markets, the cost of providing free samples of the Australian wine product you’re promoting for export, participation in trade fairs and in-store promotions, as well as marketing and advertising’, Clark added.

There are four programs currently making up the $50m package, which is aiming to increase the value of Australian wine exports to a record $2.8 billion and attract an additional 40,000 international tourists to Australian wine regions by 2019–20.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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