Next week, the Wine Industry Impact Conference will be held in Adelaide to provide practical suggestions, ideas, and examples for wine industry operators to elevate their businesses.

Held over 28 and 29 November, the conference is themed The Only Way is Up and will address the issues facing the Australian wine industry. Day one will involve addresses from industry professionals and motivational speakers, and day two will be a road trip to various South Australian wineries.

Cameron Hills, Executive Officer of the Wine Industry Suppliers Association, encouraged industry professionals to attend.

“We urge all businesses operating in the wine sector to come along to day one of the conference next Tuesday at Adelaide Oval, featuring three international speakers and a host of local experts who will address everything from; distribution, to state-of-the-art marketing, to personnel management during times of change,” he said.

The conference will address topics such as global wine trends, addressing oversupply issues, using customer-facing AI tools, and using tech stack to manage the demographic ‘crisis’.

The headline speaker will be Felicity Carter, wine journalist and co-founder of Europe-based Business of Drinks. Other speakers will include Rabobank’s Pia Piggott, author of the report Swimming in Wine, Hamish Saxton from Hawke’s Bay Tourism, and Andre Morgenthal of the South African Old Vine Project.

“We see there is a real opportunity for businesses working in wine to hear about and discuss what are some of the options and new thinking that can make the most of the challenging times we are facing,” said Hills.

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