By Annette Shailer
The Wine Society is to increase membership and connect to a new generation of wine enthusiasts with a refreshed brand and new website.
The not-for-profit organisation has implemented a new, contemporary brand strategy across all marketing material and member communications.
The revitalised website features wine education tips and user-friendly search tools to allow members to browse the catalogue of wine on offer.
The Wine Society acting CEO, Ron Corby, said the organisation, aims to better appeal to its diverse membership.
“We recognise that more and more Australians, from a range of ages and professions, are taking more of an interest in wine and wine culture,” he said.
“We wanted to make sure our brand better represented our organisation and our membership, as well as making it more appealing and approachable to a new generation of wine lovers,”
The Wine Society is now also offering free domestic flights to everyone who joins. To learn more about its online campaign, click here.