Parton Wine Distribution

Winedepot is continuing its strong growth trajectory with the acquisition of Parton Wine Distribution a leading wine and beverage logistics provider.

Winedepot CEO Dean Taylor said the acquisition will help take the Winedepot platform to the next level.

“We are really excited to become the custodians of Parton Wine Distribution,” Taylor said.

“Their long track record in the industry, 23,000 sqm of warehousing, stacked together with almost 100 experienced and dedicated staff, provides a significant boost to our operational capability.”

Winedepot already directly controls a 10,000 National Distribution Centre in Albury/Wodonga, 3000 pallet depot in Adelaide and uses a network of third party warehousing and freight providers to service Brisbane, Sydney, Melbourne and Perth.

Taylor said that while the current third party logistics solution works well, in order for Winedepot to continue its growth, it was necessary to develop its own capacity.

He said: “Having our own dedicated fleet of delivery vans and drivers will ensure we provide an exceptional experience for suppliers using Winedepot Logistics and trade buyers using Winedepot Market, our recently launched direct-to-trade online marketplace.

“In addition, direct management of our own warehouses allows us to offer on-demand picking, late cut-off times and temperature controlled, cold chain and bonded storage to our customers right up and down the supply chain.”

Parton Wine Group Founder Richard Raddon, will join Winedepot’s senior executive team as General Manager of the Logistics division, assisting in the post-merger integration of his business.

His son David, with 25 years of hands-on logistics and operational experience, will also join the Winedepot team as National Operations Manager, and Parton’s 225-strong existing customer base will be transitioned across to the Winedepot platform.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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