Wine is just another beverage competing for consumer attention along with beer, spirits, soft drink, coffee, tea and water,
acclaimed UK winemaker and commentator Robert Joseph will argue at the Wine Communicators Association’s (WCA) next lecture on June 16 in Sydney and June 17 in Melbourne.
This issue is paramount for all beverage manufacturers and Joseph will discuss why wine businesses do not pay enough attention to global drinks trends.
Issues including the wine industry’s blinkered vision and narrow mindedness will be covered, how producers can focus on details the main consumer does not care about, and how precious winemakers are about their product to their detriment.
Joseph’s lecture will also touch on what the wine industry doesn’t do compared to other industries and beverage sectors, and how to ‘get real’ in order to look forward to a prosperous future for wine.
Joseph launched the highly competitive International Wine Challenge and published hard hitting wine and spirit publications such as Wine and Spirit International and Wine Business.
Tickets to the WCA Lecture are $40 for members and $55 for guests, and include a glass of wine on arrival. The lecture will be followed by a BYO special bottle social dinner at Astral for the Sydneysiders and The Point in Melbourne.
For full details, click here.