Winesmiths has launched a new Australian competition, rewarding shoppers with the chance to win a $50,000 cash prize, plus daily instant win gift cards.
From September through to December, shoppers will have the chance to win from a pool of 480 Prezzee gift cards up for grabs, each worth $25.
Winesmiths Marketing Manager, Lisa Antoney, said: “With cost-of-living pressures on everyone’s mind, we felt $50,000 was the best prize on offer, enabling one lucky shopper a chance to pay off some of their mortgage or put it towards a much-needed expense.
“The $25 instant win gift cards will also take the pressure off, with shoppers able to win these daily throughout September, October, November and December.”
Shoppers can enter online by uploading their receipt, with the chance of an instant win. At the end of the promotion period, one lucky entrant will win the opportunity to play the game for a chance to win the $50,000 cash prize.
Winesmiths will be advertising the competition with on-pack promotions, as well as a digital campaign, designed to bring interest to the wine-on-tap category.
“Not only will this engage new consumers, but people will appreciate the quality of the wine inside and the convenience that the 2-Litre pack offers,” Antoney added.
“Our packs can be kept in the fridge and enjoyed over several weeks, so there’s no wastage from not finishing a bottle or feeling compelled to have more than one glass”.
For more information, please contact your local Samuel Smith & Son representative.