Wolf Blass has been announced as the first official wine supplier of the Nippon Professional Baseball (NPB) organisation in Japan.
The multi-platform partnership will allow Wolf Blass to showcase its portfolio throughout the seasonal game series, award ceremonies and NPB fan events.
Sponsoring the NPB in Japan further solidifies Wolf Blass’ link to sport around the world including the NBA in Greater China plus AFL and NRL in Australia.
Wolf Blass will work with the NPB on unique in-store retail promotions during key seasonal holidays and wine drinking occasions in Japan for the Wolf Blass brand beginning this April. This will include Wolf Blass and NPB branded wines, consumer tastings, gifts with purchase, and ticket giveaways to NPB games.
During the 2016 All Star Game series, Wolf Blass will have sponsorship rights in the homerun derby and engage fans with exclusive wine tastings.
Simon Marton, chief marketing officer at Treasury Wine Estates, said: “Wolf Blass embodies the passionate pursuit of triumph and we are thrilled to be involved with Japan’s favorite sport. As the official wine supplier of the NPB, Wolf Blass will have the opportunity to introduce our award-winning wines to a broad base of baseball fans and wine consumers across Japan.”
With more than 24 million attendees at live games during the 2015 season as well as millions of followers across its growing social media presence, the NPB provides an unprecedented platform for Japanese consumers to engage with Wolf Blass wines and share in the spirit of the chase for success.
Wolf Blass wines are available throughout Japan via the Mitsubishi Shokuhin wholesale network.