By Deborah Jackson, editor National Liquor News

Wolf Blass has joined forces with Australian artist David Bromley to release a new collectible wine series, Bromley by Wolf Blass, which will officially launch on 19 October.

The collection, including a 2015 Adelaide Hills Chardonnay, a 2015 McLaren Vale Shiraz, and an Adelaide Hills Sparkling Pinot Noir Chardonnay, will feature some of Bromley's most recognised art on the labels.

Angus Lilley, the Marketing Director – Australia at Treasury Wine Estates, told TheShout: “Our partnership with David Bromley is built on a foundation of creativity, innovation and success, something both our Founder Wolfgang, and David share. We are delighted with the final result of Bromley by Wolf Blass – a collection of wines that celebrates both style and substance. We are confident that Bromley by Wolf Blass will resonate well with both wine and art lovers.”

This isn't the first time Bromley has paired up with Wolf Blass. In 2014, Bromley commemorated Wolfgang Blass' 80th birthday by painting his portrait, which was entered into the Archibald prize. And in 2015, Bromley was appointed Creative Director of the Wolf Blass Birdcage marquee.

Bromley enjoyed the creative process of the new project, saying: “Both wine and art bring such joy to people’s lives; this is a collaboration in the truest sense and I’m thrilled with the result – a range of premium, beautifully packaged wines which make wonderful gifts or statement pieces for your home.”

The Bromley by Wolf Blass collection retails for $29.99 and is available at Dan Murphy’s and other fine wine retailers from 19 October until sold out.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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