The no-and-low alcohol trend continues to gain momentum and Wolf Blass is now tapping into the trend with the launch of a new range of zero alcohol wines.

Comprising Sparkling Cuvée, Shiraz and Sauvignon Blanc, the range has launched nationally and is available to the majors as well as independent retailers and on-premise venues.

The wine is de-alcoholised through Spinning Cone Technology, which sees the wines taken in their original alcoholic format and put through a distillation process where the alcohol is gently removed down to 0.5 per cent alcohol/volume.

Chris Hatcher, Wolf Blass Chief Winemaker, said: “The Wolf Blass winemaking team believe we have been able to master the re-construction of the two separate components whilst still being able to replicate the varietals’ aromatics and taste that consumers would usually expect or experience from their wine.

“Through the passion, collaboration and dedication of our skilled winemakers, we were able to ensure the mouthfeel was put back into the wine – which is naturally contributed by alcohol – so that our de-alcoholised wines were still full of flavour and enjoyable for consumers.

“Wolf Blass is known for creating great tasting, great value wines that suit all occasions and are enjoyed by people the world over. The new Wolf Blass Zero range is no different.”

Angus Lilley, Chief Marketing Officer & General Manager Sales ANZ, Treasury Premium Brands, added: “With 48 per cent of Australian consumers now actively moderating their alcohol intake, it is becoming increasingly evident that consumer behaviour and wine consumption habits are evolving at a rapid pace, therefore, it is critical that we innovate our offering to provide a non-alcoholic alternative that prioritises taste for this growing segment.

“Wolf Blass gave us the perfect platform to play in this category through its reputation for quality and credentials in exceptional winemaking. The winemaking team have spent a considerable amount of time finessing these wines to ensure they are a true reflection of the brand, but also deliver on expectations so our consumers don’t feel they have to settle for anything less, whatever the occasion is.”

Wolf Blass Zero Sparkling Cuvée, Shiraz and Sauvignon Blanc carry a $12 RRP, and are available now through your Treasury Premium Brands representative.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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