By Amy Looker, editor National Liquor News
A new TVC campaign for wine brand Wolf Blass took flight over the weekend, airing across free-to-air and pay TV channels up until October.
Coinciding with the release of the 2014 Luxury Collection and the 80th birthday of Wolf Blass himself, the new campaign ‘Reflections’ has approximately 2000 spots booked across the next two months, including during all AFL finals games, the AFL Grand Final in metro markets and on the Fox Footy channel.
Further tie in with the AFL finals games includes sponsorship of all Spidercam coverage on Channel 7 and sponsorship of the Fox Footy Player of the Finals Series, presented by Wolf Blass.
Treasury Wine Estates marketing director for Australia and New Zealand, Lisa Saunders, says the new campaign makes a welcome return to television screens.
"Wolf Blass is one of Australia’s most loved brands and the ‘Reflections’ campaign is designed to reassert our leadership in the Australian market,” said Saunders.
The Wolf Blass Reflections TVC will also feature in programming such as X Factor, The Footy Show, Big Brother and the 2014 Rugby Championship.
Watch the new TVC on the video below: