By Deborah Jackson, Editor National Liquor News
Wolf Blass has extended its AFL relationship by signing on as a foundation sponsor of the AFL Women's League, which has proved hugely popular since kicking off earlier this month..
Angus Lilley, Marketing Director for Wolf Blass, said this sponsorship is an evolution of the brand's ongoing relationship with the AFL which started in 2015 when Wolf Blass was named Official Wine Partner.
“Wolf Blass is pleased to be continuing a tradition of involvement with the AFL and we are really proud to be a part of this exciting new era of football,” he said.
In addition to the sponsorship, Wolf Blass has signed on Adelaide Crows recruit Abbey Holmes as an Ambassador for their upcoming ‘Chase the Finals’ campaign which will send six people to the four Qualifying Finals, two Semi-Finals, two Preliminary Finals and the 2017 AFL Grand Final.