By Amy Looker, editor National Liquor News

Woodstock Bourbon is set to launch its first ever television advertising campaign in Australia, which will focus on promoting the authenticity of the brand.

The cornerstone of the campaign is the new ‘Barrelled in American Oak’ communication platform, specifically created to build brand equity and drive a deeper consumer connection.

The TVC will launch with a 60-second version online and will also appear on air during the 2014 Formula 1 Australian Grand Prix broadcast. 

Woodstock has also programmed a series of placements during major Australian sporting broadcasts in 2014, which it says provides the perfect platform to communicate with its target market.

The campaign includes television, radio, cinema, and digital, plus in-store promotions through the Easter period.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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