Salmon Guru in Madrid has been recognised for the way it blends five-star service with a casual and relaxed atmosphere, with Michter’s Art of Hospitality Award from The World’s 50 Best Bars.

The award was created to recognise the importance of hospitality in the bar experience, and is voted for by over 600 members of The World’s 50 Best Bars Academy.

Diego Cabrera, founder of Salmon Guru, says: “Being named the winner of the Michter’s Art of Hospitality Award this year has a special relevance for Salmon Guru in a period as hard as the one we have gone through recently.

“The team, instead of surrendering, stepped forward, joined together, and doubled our efforts so that our guests can see the excellence we try to convey in the Salmon Guru service.

“We cried, we hugged and we enjoy the recognition of the industry and that, for us, is really special. It means that our five-year trajectory since opening Salmon Guru is the right one – the art of hospitality has always been one of our main pillars and it will continue to be going forward.”

Cabrera, who is known as one of the most influential people in the bar sector, opened Salmon Guru in 2016, and it was ranked 22nd on The World’s 50 Best Bars list last year – this year’s 50 Best Bars are named in London on 7 December. The Salmon Guru team aim to push the cocktail boundaries and serve quirky, flavourful concoctions in eye-catching custom glassware.

The World’s 50 Best Bars described the interior as running “the gamut from 1950s tropical to tropes extracted from comic books, and interesting plays on eccentric opium dens. The menu is split by the impact of the drink, be they powerful, fruity, or crazy”.

Mark Sansom, Content Editor for The World’s 50 Best Bars, says: “We introduced the Michter’s Art of Hospitality Award last year – first at Asia’s 50 Best Bars 2020 and then The World’s 50 Best Bars 2020 – as we believe hospitality is a vital part of the bar experience and excellence in this sphere should be rewarded.

“Diego Cabrera and the whole team at Salmon Guru have truly mastered the art of making every visitor to their bar feel special. They create unique moments at every step of the guest journey, from the ingenious drinks to the elegantly eccentric interiors. This win is incredibly well-deserved, and we offer huge and heartfelt congratulations to the whole team.”

Matt Magliocco, Executive Vice-President Michter’s Distillery, LLC, added: “Congratulations to Diego

Cabrera, Melanie Da Conceição, Adrian Sehob, Filippo Faedda, Manal Ouardane El Ghali and the entire team at Salmon Guru for this outstanding recognition. Salmon Guru is a true beacon of hospitality, celebrated locally and globally by legions of grateful guests. They are supremely deserving of this honour.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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