By Andy Young
Snow Beer, the biggest selling beer in the world, is now available to Australian consumers for the first time.
Snow, which is brewed by CR Snow, a joint venture between SABMiller and China Resources Enterprises, is the biggest selling beer in China and has been the world's biggest seller since 2008. Sales of the beer have been concentrated in China, Hong Kong and Korea, but Dan Murphy's has finally brought the beer to Australia, and just in time for Chinese New Year celebrations.
A spokeswoman for Dan Murphy's told TheShout: "Dan Murphy's is proud to bring the world's biggest selling beer brand, Snow, to the Australian market.
"It's clear there has been an appetite for Snow in Australia, with Dan Murphy's receiving multiple requests from customers to bring this brand of beer to stores.
"Dan Murphy's is committed to delivering Australian customers with an unbeatable range of both local and international products and the introduction of Snow beer is testament to this commitment.
"Snow complements the wide range of beer available at Dan Murphy's, including other Chinese brews like Tsingtao.
"We're proud to have Snow on our shelves and look forward to introducing this popular Chinese product to Australian customers."
Described as being a "refreshing and crisp lager" Snow has a low bitterness and a "malty mouth feel". Understandably it is widely considered to be a "perfect accompaniment" to Chinese cuisine, thanks largely to its subtle flavour.
Australia is one of the first markets to import Snow, alongside Hong Kong and Korea and the beer will initially be available at Dan Murphy's stories across the country, as well as online. The spokeswoman for Dan Murphy's told TheShout that the brand will also be rolled out to BWS stores in the coming months.