By James Atkinson
Wynnsday, the annual event celebrating the release of Wynns Coonawarra's new vintage collection, will be held in Hong Kong this year.
Treasury Wine Estates will take some of its key Australian customers to Hong Kong for the August event, the company's Australia/New Zealand managing director Chris Flaherty told TheShout.
He said the event "will announce to Asia the opportunity of Wynns".
"This is something we've wanted to do for some time now, but we didn't have the wines previously," he said.
"Now that vintage 2012 is coming through, we start to get those opportunities in front of us."
See the full interview with Flaherty in the February edition of National Liquor News.