Lion has announced plans to invest almost $5m in its iconic XXXX brewery in Milton to enable the site to mass produce seltzers and ready-to-drink beverages.

XXXX Sales Director Patrick Donohue said the investment was necessary to set the brewery up for long-term success, having been a part of Milton Road for nearly 145 years.

“It is an integral part of Lion’s brewing network – producing the vast majority of Lion’s portfolio of household name beer brands, including XXXX, Hahn and James Squire,” Donohue said.

“The beer and alcohol beverages market continues to evolve, as do consumers’ tastes and preferences. It is important that we innovate and set the brewery up for long-term success.

“We are pleased to announce that we are looking to produce most of our portfolio of seltzer brands, including global sensation, White Claw, at the XXXX Brewery.

“Mass production of seltzers and RTD beverages requires bulk ethanol storage, and so we will lodge a development application with Brisbane City Council in the coming weeks to build a new facility on the current site to ensure we’re doing this in the safest way possible.

“This represents a significant investment in the site and builds on our decade-long registration under state planning laws protecting the existing use of the brewery from encroachment from other development, which was extended in 2019.”

As part of our application, XXXX will conduct a period of community consultation, which will commence later this year.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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