Iconic Queensland beer brand, XXXX, has announced a partnership with the Great Barrier Reef Foundation, with the aim of restoring the region’s waterways.
The partnership between XXXX and the Great Barrier Reef will see $1 million invested, and has the goal of protecting the unique environment for future generations, while supporting communities in the Lower Burdekin area of Queensland.
For Chris Allan, XXXX Brand Director, this latest partnership is in keeping with the brand’s long track record of community work: “XXXX has a proud history of giving back to Queensland, and we’re honoured that XXXX will help to protect and preserve one of our national treasures as part of this project.
“We’re committed to investing in the restoration and health of our waterways. It’s a cause we care about and we recognise the need to protect the great outdoors and the places we love spending time,” Allan added.
As a brewery in Queensland, XXXX depends on the state’s clean and healthy water, just as the Great Barrier Reef does, and this comparison is not lost on the Great Barrier Reef Foundation’s Managing Director Anna Marsden.
“A healthy reef needs healthy water to survive, but too much runoff is flowing down waterways and onto the reef every year, posing a significant threat to its future.
“That’s why we’re working hard to reach our target of reducing 463 kilotonnes – the equivalent of 37 million beer cases – of sediment a year flowing to our reef,” Marsden says.
Queensland’s marine life will also benefit from the partnership between the foundation and XXX, as Marsden outlines.
“By partnering with XXXX to protect Queensland’s waterways, we’re not only improving conditions for the reef’s precious corals, we’re also saving our endangered turtles and dugongs that feed on the seagrass beds that need clean water to thrive.”
The move forms part of a larger environmental strategy from XXXX. The brewery is now carbon neutral, and has committed to using 100 per cent renewable electricity by 2025. XXXX has also removed plastic wrap from its cans, with plans to remove them from bottles by 2023, if not earlier.