XXXX will give Queenslanders the chance to try three unreleased flavours of XXXX Summer Bright Lager, with tasting session at the Ekka Show and Mount Isa Mines Rodeo.
In return for their input on the new flavours, one taster will win a $10,000 cash prize. The opinions of XXXX enthusiasts at the two events will influence future Summer Bright Lager flavour releases.
Chris Allan, Head of Marketing – Core Beer of Lion Australia said that this is a way to give back to loyal Queensland fans, as well as draw in new drinkers.
“We’re pumped to invite Queenslanders to taste some specially brewed XXXX Summer Bright Lagers that we’ve created just for them to try. We know XXXX fans have a passion for the brand, and we wanted to celebrate that passion by inviting Queenslander beer fans to help share the future tastes of our XXXX Summer Bright Lager, for a chance to win $10k,” Allan stated.
XXXX has dedicated bars at both events, with the XXXX Stockman’s bar at the Ekka Show and a XXXX container bar The three new flavours will be Raspberry Lemonade, Pineapple Lime, and Sarsaparilla. The beers have been flavoured with fruit flavours, with no artificial preservatives or sweeteners, and all have an ABV of 4 per cent.
“The diverse tastes of our consumers inspire us to continuously innovate and create beers they’ll love, and what better way to get Queenslanders involved than have them taste some exciting flavours and tell us themselves,” Allan said.
XXXX is connecting with interstate consumers through social media and a dedicated Summer Bright Lager microsite.