Yalumba has launched a ‘Homefullness Grenache’ in collaboration with Forage Built to raise essential funds to help combat homelessness.

The Yalumba x Forage Built Homefullness Grenache 2017 is described as a juicy, light-bodied Barossa Grenache with notes of crunchy red apple, pomegranate and cracked green peppercorn.

Fifty per cent from each pack sold will go to Forage Built, with the aim of raising $90,000 to fund the build of one Forage Built Calyx – a transportable, eco-friendly space for someone to call their own, store belongings and sleep safely.

The hospitality industry has faced huge challenges over the last 12 to 14 months, with statistics showing around 273,000 industry workers were laid off in 2020. The number is expected to rise again following the end of JobKeeper.

Yalumba Marketing Manager Jacinta Gibson said: “We have had a longstanding relationship with Scott and Justin at Forage Supply Co., as well as a long term partnership with the Hutt St Centre. When we heard about the ‘Forage Built’ initiative, we were excited to get on board and help raise the necessary funds.”

Scott Rogasch from Forage Built said he was thrilled to have Yalumba supporting the initiative, and the partnership with Tasting Australia was a natural fit to help spread the word.

“We are working with SA businesses to create small cohort villages in areas of need, providing the necessary support to transition people out of homelessness,” he said.

“Housing alone is not a sufficient solution to break the devastating cycle of homelessness that many people experience. Forage Built takes a more integrated approach, bringing together housing solutions, community support programs, volunteers, private and public funding and meaningful work opportunities to help solve an increasing problem in Australia.”

Yalumba x Forage Built Homefullness Grenache 2017 packs of 12 bottles are available to purchase from the Yalumba website and Wine Room for $120.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *