The move brings Victoria in line with the Yealands Wine Group’s new distribution arrangements in Queensland for the Yealands Estates and Babydoll brands.
Yealands national sales manager, Australia, Andrew Thiele said: “Following a great first month with The Wine Company, we’re delighted to announce this extension of our partnership.”
“I would however like to acknowledge Santé for their efforts supporting the Yealands brand over the last two years in the Victorian market.”
A family-owned business with nearly three decades experience in the industry, The Wine Company also distributes Crossroads Wines on the Eastern Seaboard.
Also in recent days, The Wine Company was announced as the new distributor for Tyrrell’s Wines in Victoria.