By Andy Young
Yealands Family Wines has launched a new digital platform, which will take its vineyards and its sustainability story around the globe.
YealandsLive.co.nz features content captured via a series of live feeds, directly from the Yealands Estate Seaview Vineyard and Winery in Marlborough, New Zealand. The website aims to give consumers and the wine trade a behind the scenes look at this sustainable wine producer.
General manager of marketing, Michael Wentworth said: "The purpose of YealandsLive is to connect consumers to the heart of the Yealands story through an immersive, visual and authentic experience."
Site visitors can navigate each section for multiple live video feeds, a series of time lapse videos, an RSS media feed and the company’s global sales and distribution activity in real-time. Additional features include a climate data feed, up-to-the-minute energy generation data from one of New Zealand’s largest solar installations as well us updates from their winemaking team.
Yealands are encouraging consumers in Australia, Denmark, Germany, Ireland, The Netherlands, New Zealand and the United Kingdom to virtually explore their vineyard via a social media campaign. They can then enter the draw to win a personalised YealandsLIVE Travel & Wine Experience including flights, luxury accommodation and spending money at www.yealandsLIVE.co.nz/Win.
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