Yellow Tail has launched a new range of wines, with Pure Bright offering lighter in alcohol Pinot Noir and Sparkling wines to meet the growing moderation trend.

At 10.8 per cent ABV, the Pure Bright Pinot Noir is 20 per cent lighter in alcohol than the traditional Yellow Tail Pinot Noir and contains 100 calories per 150ml serve, while the Sparkling is 25 per cent lighter in both alcohol and calories compared to Yellow Tail Bubbles, with an ABV of 8.5 per cent and 85 calories per 150 ml serving.

Pure Bright Winemaker, David Joeky said the wine are made with the same commitment to quality as all other Yellow Tail wines to ensure they remain vibrant and full-flavoured.

“The new Pure Bright range from Yellow Tail has been crafted with specific winemaking techniques,” Joeky said.

“From grape selection to production, we follow a unique process to optimise the taste and quality of the wine whilst reducing the alcohol and calories. Vines are selected and pruned to maximise the leaf protection from our summer sun, protecting the grapes and slowing their development while maintaining fruit flavour and intensity.

“Grapes for Pure Bright are picked earlier, with lower natural sugar content converting to lower alcohol in the wine. Night harvest keeps the grapes in a condition that maximises the aroma and flavour.

“The grapes are then run through a cooler fermentation process using specialised yeast to maximise the flavour profile at lower alcohol levels. In addition, the fermentable sugars are kept very low and proprietary yeast selections accentuate the flavours in each varietal.

“The winemaking process utilises reverse osmosis to reduce the alcohol content without compromising taste, maintaining the aroma and robust flavour of the wine.”

Yellow Tail’s Global Marketing Manager, Anna Czarnocka, added that the Pure Bright wines are a positive addition to the expanding ‘Low and No alcohol’ category in Australia.

“Yellow Tail’s mission has always been to make delicious wines for everyone, and Yellow Tail Pure Bright is an extension of the brand’s founding vision; allowing people to enjoy and participate in the wine occasion, with the same great taste, just less alcohol and fewer calories. 

“We are confident this new range has the potential to add significant value to the wine category, by appealing to a growing number of Australian consumers actively seeking to moderate the amount of alcohol they consume.”

Yellow Tail Pure Bright is available to chains and independents nationally at $10 RRP, in line with the core Yellow Tail range.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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