By Deborah Jackson
Yellow Tail has announced the launched of two new wines in the lead up to spring, the Yellow Tail Prosecco and Yellow Tail Rosé.
Prosecco is a growing segment within the sparkling wine category in Australia. It has more than doubled in size in the last two years and is driving the growth of the sparkling wine segment, growing at 52 per cent volume and 57 per cent value.
According to the ALSA-IRI State of the Industry Report released in March 2017: “Prosecco is hitting the sweet spot with Australian drinkers in terms of the all-important quality-to-value ratio.
“The $14 million in growth generated in 2016 amounts to nearly three-quarters of the gains across the entire Sparkling White segment,” said the SOI Report.
Anna Czarnocka, Marketing Manager for Yellow Tail explains: “Research shows that 22 per cent of Australian consumers drink Prosecco at least once a month with 65 per cent of consumers drinking Australian Prosecco, ahead of Italian Prosecco at 62. Our access to high quality Prosecco grapes from both the King and Alpine Valleys, coupled with our Italian winemaking heritage made this the perfect opportunity and we are excited to introduce the latest edition to the Yellow Tail family.”
The Yellow Tail Prosecco will be available through BWS from 1 September and will retail for $15.
As for the Yellow Tail Rosé, it will be a provence style rosé. A delicate blush colour, the wine is crisp, dry and overflowing with delicious fruit and floral flavours. Its exceptional roundness makes it the ideal wine to serve as an aperitif as well as with salads, grilled fish and chicken dishes, whatever the occasion.
According to IRI Data (MAT to 02/07/2017), rosé in Australia has grown by 48 per cent over the past 12 months to 547,495 cases (9L) and the value has grown by 58 per cent versus a year ago.
Czarnocka says of the Yellow Tail Rosé: “Most importantly for Yellow Tail the $6 to $9.99 segment has seen growth of +17 per cent versus a year ago and is the second biggest price segment in terms of volume. With the global trend towards a lighter and fresher style of rosé continuing, we have received interest from retailers and distributors to offer a Yellow Tail Rosé as an entry level wine as the majority of rosé wines currently sit above $15.”
The Yellow Tail Rosé will be available through Coles from 1 September and independent retailers from 1 October and will retail for $10.