By Deborah Jackson, editor National Liquor News
The Australian Beer Company teamed up with event organisers of the Great Australian Beer SpecTapular (GABS) and Brewmanity, to construct a full size ferris wheel under the dome of the Royal Exhibition Building in Melbourne last week, raising $10,000 for the Cure for MND Foundation.
Derek O'Donnell, general manager of Australian Beer Company, said: “We’re delighted to be able show our commitment to supporting the community around us, and thankful to the team at GABS, David Neitz at Brewmanity, and all the other brewers and festival goers who shared our passion and got on board.”
The majority of the money was raised by the $4 ride fee, with GABS festival directors Steve Jeffares and Guy Greenstone also contributing to the fundraising efforts and Australian Beer Company chipping in to round up the total. The money provided a welcome boost for the ongoing fundraising efforts of Brewmanity, an organisation leveraging craft beer to raise funds for charity, with founder David Neitz confirming that the contribution pushed their total raised for Cure for MND to more than $100,000.
As well as the Yenda Wheel, Australian Beer Company also had on display its latest seasonal Twist ‘n’ Stout, festival beer Wattle Seed Ale and the first of a new limited release series called Beyond the Black Stump.
The Australian Beer Company team will be at GABS Sydney, held tonight and Saturday (May 27-28) at Sydney’s Australian Technology Park. Unfortunately they’ve had to leave behind the Yenda Wheel of Beer, with the giant construction too big to fit in the venue.