Canadian Club is set to kick off a $3 million marketing campaign in support of its new 2015 partnership with the Australian Open tennis.

The Australian Open deal aims to build on the brand's strong growth over the last five years, incresing awareness and trial among a mass audience of both males and females, brand owner Beam Suntory said.

The sponsorship will be supported by a range of activity kicking off from mid-November throughout summer including:

  • A $3 million marketing campaign including comprehensive integration with Channel 7Limited Edition 24 pack cube, offering consumers the chance to win a trip to an international tennis tournament city of their choice. Promotion kicks over nationally from mid-November;
  • National live sites for people around the country to enjoy the tennis along with a refreshing Canadian Club;
  • On site activation at Australian Open 2015, giving people the opportunity to experience the ultimate refreshment of a snowball in the face; and
  • Tennis-themed gift with purchase prizes such as retro summer visors, tennis kits, headbands and sweatbands.

Beam Suntory Australia marketing director Trent Chapman said the tournament offers the perfect partnership for Canadian Club.

"The Australian Open is a premium and sophisticated event that’s one of the highlights of the Australian summer. We’re very excited to continue to develop Canadian Club into a premium mainstream brand through this sponsorship and the range of supporting activity we have planned,” he said.

Canadian Club has also just launched the CC Tap Map, a web-based application available on mobile and desktop that helps drinkers find their closest ‘Perfect Serve’ of Canadian Club Draught to enjoy while watching the tennis. 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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