By James Atkinson

The new-look Cascade non-alcoholic beverage portfolio will hit shelves in early August after a brand overhaul by The Coca-Cola Company (TCCC).

The range of adult sparkling drinks, sparkling apple juice, fruit syrups and cordials have since been refreshed with a new packaging design, as well as improved formulations. 

TCCC has also announced the release of a new range of Cascade mixers, which include tonic water, dry ginger ale, soda water, cranberry, lime and soda. 

"Under the Cascade brand we will now be able to offer a complete portfolio of drinks to suit the needs of adult consumers," said Caroline Bonpain, Cascade marketing manager.

TCCC group marketing manager for new growth platforms, Scott Cameron, said Cascade non-alcoholic presents the ideal opportunity for TCCC to expand its portfolio of beverages to appeal to a broader base of Australian adult consumers, in a category worth an estimated $1.2 billion, growing at 10 per cent a year. 

The Shout Team

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