By Elise Ferrari
Demand for Coopers products has led to a permanent second shift being introduced at the brewery in September to deal with the demand for its beers.
The additional production means the brewers will be able to generate up to 90 million litres of beer a year.
Coopers managing director, Dr Tim Cooper, said that strong ongoing sales growth of both traditional products and new lagers led to the decision.
“For some years now we have run an additional shift from October until Christmas to boost stock levels ahead of the busy summer and Christmas periods. We now believe the time has come to make the second shift a permanent feature,” Cooper said.
The news comes after the brewer produced a record 62 million litres in the 12 months to June 30; the first time in a 148-year history the company has brewed more than 60 million litres a year.