By James Wells in Düsseldorf

The chief executive of Fox Creek Wines, Paul Rogers, has returned to ProWein for the second year with a very clear message to other Australian wineries.

Speaking to TheShout on the Wine Australia stand, Rogers said that ProWein represented the best of the overseas wine fairs. He recommends Australian wineries with a restricted budget who are looking to improve their export markets should select ProWein over shows such as VinExpo and the London International Wine Fair.

"I do a lot of wine shows around the world, and ProWein has got to be the best," he said. [continues below]

Hear more from Paul Rogers at ProWein by watching the video below.

At this year's event, Rogers was showcasing the company's flagship 2010 Reserve Shiraz and 2010 Reserve Cabernet Sauvignon as well as the 2011 Short Row Shiraz.

"This year, we have really concentrated on our premium wines and showcasing the trophy-winning wines from the wine show in London and Decanter Asia, and had great feedback on the wines," said Rogers.

In February this year, the 2010 Fox Creek Reserve Cabernet Sauvignon won the prestigious Red Bordeaux Varietals International Trophy at the inaugural Decanter Asia Wine Awards (DAWA) in Hong Kong, while the 2009 Fox Creek Reserve Shiraz won the Trophy for Best Shiraz/Syrah at the International Wine and Spirit Competition in London late last year.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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