Lion has announced the national release of Hahn’s lowest carb beer to date, which has a longer brewing time to remove as many carbs as possible, while still maintaining the taste profile.

“With no compromise on the malty beer taste, the beer profile result is a perfect balance of flavour and easy drinking crispness, with ultra low carbs and a low bitterness. It’s made for those who want the rewarding taste of beer, but don’t want to blow out on carbs and calories,” said Hahn Head R&D Brewer Graeme Gibson.

The demand for lower carb beers has been on the rise. In 2017, the global low carb beer market was valued at US$166.7bn, with a projected growth of 7.3 per cent year on year.

“We know the market demand is extremely high for people seeking these types of products , so we’ve addressed this need with Hahn Ultra Low Carb,” says Chris Allan, Lion Australia’s Head of Marketing for Core Beer, “There’s so much room to play in the low carb category and we’re excited to continue innovating in this space.”

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